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16 St Georges Road TOORAK
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- See also: Federation Arts and Crafts
- See also Top Federation Houses
- See also Art Nouveau and Federation style
The beautiful rose, 16 St Georges Road, Toorak
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| The look is a mixture of Queen Anne and bungalow styles |
By Jonathan Chancellor, Property Observer, Monday, 17 June 2013
The Toorak property, 16 St Georges Road is one of Melbourne’s most significant homes.
- It sits on just about an acre, the home of LU Simon building company director Peter Devitt and his wife Jo and their family for many years.
- It is being marketed internationally via a website and a short film with a sound track called Beautiful Rose by composer Alex Khaskin. The lead actors were professionals, Gary Glenn and model/law student Millie Davis. Not sure about the labrador.
- All co-ordinated by market leaders Goldeneye Media whose campaign secured 33,000 views in its first week.
- Agent Ross Savas was talking around $20 million for the property on its listing late last year.
Offshore buyer secures 16 St Georges Road, Toorak
from Peter Devitt in circa $20 million saleBy Jonathan Chancellor, Property Observer, Sunday, 22 September 2013
The Toorak property, 16 St Georges Road, one of Melbourne’s most significant homes, has been sold through Kay & Burton.
- It was marketed internationally via a short film produced by Golden Eye Media.
- The Kay & Burton agent Ross Savas was talking around $20 million for the property on its listing in late 2012, and while the sale price has not been disclosed, the agency suggests the sale was "circa $20 million."
- It has been billed as "one of city's biggest property deals."
- Property Observer gleans 16 St Georges Road has been bought by an off shore Asian buyer who first inspected the property several months ago.
The mainland Chinese buyer flew into Melbourne last week on their private jet to put the signature on the contract.
It last traded at $4.4 million in 1997.
- There has been no official confirmation of the price of the Georgian-style mansion on Towers Road, Toorak but it is understood to have fallen short of the Melbourne record of $24 million.
- Property Observer gleans it sold for around $21 million, a very healthy result.
Reprinted from the Radical Terrace
A $20m Mansion Lists in Toorak
Comes With Awkward Video
- The home has been extremely well-maintained; so much so that the Radical Terrace ventures to say the floor plan is mostly in original shape (save for the placement of the master bedroom).
- The home sold to the current owners in 1997 for either $4.4m or $5m, depending the source. It’s a fun listing for a few reasons: for starters, the home rests on what is today considered a large parcel of Toorak land.
- However, in its original state, it was one of many 1-acre parcels that sat north of Toorak Road in between far larger multi-acre estates, almost all of which have since been heavily subdivided. And although we can’t get our hands on an exact date of construction, it’s non-existence on MMBW maps date the home post-Federation.
- The exterior Arts & Crafts treatment speaks to a popular style of that era, but the lack of orientation to the outdoors and grouping of all public rooms at the front of the house indicates a slightly dated and thoroughly Victorian floor plan. A floor plan, mind you, that hasn’t changed much since.
- The four minute video titled ‘Imagine a Place’ features a happy blonde-haired, white-skinned family playing with a labrador retriever, meeting foreign dignitaries, and hosting dinner parties with name cards! All in, it’s four minutes of our life we’ll never get back. And there wasn’t even any of the fun homoeroticism (and vague diversity?) of Goldeneye’s previous film that apparently helped sell Portsea’s Ilyuka for $26.5m last year.
More listing photos below!
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